Alupro Ireland, IKEA and WEEE Ireland Launch Tea light Campaign
September 24, 2015
Today, 22nd September, Alupro Ireland, IKEA and WEEE Ireland officially launched their tea light campaign in Dublin. The campaign aims to encourage school kids and consumers to recycle the tea light holders at IKEA once they have been used.
IKEA Dublin alone sell almost 52,000 tea lights per year which if recycled would light almost 10,000 homes for 2 hours. Tea lights are one their bestselling products, given their affordability and ability to create an instant ambience, year round. Their growing popularity means that there are millions small aluminum containers being disposed of each year.
Alupro Ireland manager, Karen Mahon, said “Recycling the aluminum from the tea light holder corresponds to an equivalent energy saving to that used by a 40-watt light bulb for two hours. It’s therefore worth the effort to get this recyclable material back in the value chain.”
Grainne Breen, Regional Sustainability Change Leader, IKEA says , “IKEA Dublin are delighted to part of this campaign and we look forward to working with Alupro Ireland, and WEEE Ireland on this initiative. Sustainability is at the core of everything that we do at IKEA from the build and operation of our stores to the manufacturing of our products. We strive to build and maintain sustainable relationships with suppliers, IKEA co-workers and to work with global and local organisations such as Alupro Ireland and WEEE Ireland who are interested in the areas of environment and social responsibility”.
With sustainability always in focus at IKEA, consumers are also being encouraged to recycle their used tea light holders, either in their green recycling bin at home or at a deposit bin at IKEA, Dublin. For further information, please visit www.ikea.com/ie/en/
ENDS
For Further Information:
Norman Pratt
Weber Shandwick PR
01-6798600
Notes to editor
About IKEA
- The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 305 IKEA Group stores in 26 countries. In FY13, the IKEA Group had 135 000 co-workers, 684 million visitors to the stores and 1.3 billion visitors to IKEA.com. For more information, please visit www.ikea.com/ie/en/
- IKEA UK has 18 stores and IKEA Ireland has 1 store. The first IKEA store in the UK was opened in Warrington in 1987. There are 7200 employees currently working at IKEA UK and Ireland organisation.
- IKEA has a range of 9,500 different home furnishing products.
- The IKEA Group net income increased by 3.1% to EUR 3.3 billion for the financial year 2013, and market conditions continued to improve with strong growth in China, Russia and the US. Despite the tough economic climate, IKEA UK has reported that total sales for the year to 31 August 2013 of £1.26 billion.
- IKEA had 42million visitors in the UK stores.
About Alupro Ireland
Alupro Ireland is a member of a European network of organisations, funded by the European Aluminium Association (EAA), to promote the collection and recycling of used aluminium packaging working with the Government, stakeholders and the general public. For this project the funding partner is EAFA (European Aluminium Foil Association) and its funding partners.
WEEE Ireland
WEEE Ireland is a WEEE compliance Scheme approved by the Minister for the Environment, Community and Local Government, which means the scheme must report annually to the Department to help Ireland achieve the European targets for collection and recovery of WEEE and waste batteries.